Being an independent musician today is easy and not so easy at the same time. It’s easy because there are so many platforms out there to promote your music.
On the flip side, there’s so much saturation due to the ease of access that getting noticed is hard. This is why it’s considered essential to hire a company for music promotion.
Although working with a music promotion service provider comes at a hefty price, the returns that you get will outweigh the cost. In other words, you can get much more out of the dollars you invest than the time you spend promoting your music.
So, without further ado, here are the six benefits of hiring a music promotion service.
1. Benefit from Cross-Channel Promotion
First off, your music promotion company will advertise your presence and music across multiple channels. Since your promotion company has handled clients before, they will know how to promote your music on each platform.
They will publish diverse streams of content that will allow you to reach out to all types of audiences.
Furthermore, having a cross channel presence will help you to connect with more artists on those platforms. It will help you to connect with and attract their audiences, which will translate into more revenue for you.
Cross-channel promotion is an extremely valuable asset that you will not be able to get without a tried and tested method. A music promotion service provider knows all the metrics, keywords, demographics, and associated data, to promote your music on various channels.
Otherwise, you will have to start from scratch, and your experimental methods are more likely to yield much less in the same time than the promotion company’s process.
2. Unlock Better Opportunities
Apart from better album sales and a more active presence online, there is a third benefit that most don’t count. With a music promotion company, you can open a lot of doors for yourself.
The connections that you make can give you greater opportunities in the future. For example, the connections you make with different bands, producers, promoters, etc., can land you contracts, more gigs and even a record deal if you’re lucky.
These opportunities don’t come without getting into the industry. They require a certain level of exposure. Think about it, music producers and singers get hundreds of requests for auditions and meetings every day.
They have busy schedules that include touring, record deals, practice sessions, etc. They won’t have time to read your texts or emails the way that their life is. Hence, the best way to get to them quickly is to get a music promoter.
3. Gain from Successful Collaborations
The music industry has changed a lot throughout the last half-century. Aside from technology, which has given artists a bigger voice, there is a greater need to collaborate with other artists.
The music scene is much more saturated today than ever before. Hence, opening for or collaborating with another artist will help discern you from the crowd. Promotional campaigns and a dedicated promotion service can help struggling artists land collaborations.
Think of it this way. Collaborating with someone on the billboard charts can be great for your career. However, you probably won’t land on their radar unless you have great PR.
Hence, you’ll have better chances of landing a big gig with them if you pay for music promotion. It’s really that simple. You won’t have to expend too much effort trying to organically inch towards that collaboration.
This will bring a bigger audience to your social media, your music, and thus grant you a wider reach. Also, think of the greater ad revenue that you can make from your videos and music with the excess number of views and likes.
Of course, no one can promise that your views will rise by a million after that collaboration. However, you do stand a very good chance of reaching many different people you wouldn’t have before.
4. Gain Valuable Career Advice
You’re born with talent, yes. However, to be successful, you have to train and polish your skills, and you have to learn the business.
You can probably manage the first two on your own, but learning the business requires a teacher. Your music promotion service provider or manager can help you with that. They’ve dealt with hundreds of clients before and seen some succeed and others fail.
They know more about the magic sauce to success than you or other contemporary singers. Hence, you can learn a lot by listening to their advice.
Of course, this doesn’t mean that you have to compromise on creativity. On the contrary, a great manager will be like a great teacher. They’ll help you flourish and explore your creativity.
However, you will need to pay attention to certain anecdotes and pieces of advice. They’ll help you avoid pitfalls and mistakes that have cost others relationships and money. Pay attention to small things like brand awareness, watching what you say, maintaining a persona, and so on.
All these things may seem extremely minor and artificial, but you need to remember that the audience is coming for your music. They need to get exactly what they paid for.
Your music promotion manager or agent will help you strike a healthy balance. They’ve not only seen people succeed, but crash. So they’ll help you avoid burnout and excess too.
5. Benefit From Continuous Growth
The best part of hiring a music promotion service is that you can benefit from continuous growth. Without tried and tested methods that target multiple channels, social media, music producers, and collaborations, you aren’t guaranteed continuous growth.
However, a promotion service provider keeps all of this in mind when promoting your music. Not only does it improve your reach, but it also explores new avenues for you to expand into.
The career advice you get, the people you meet, and the relationships you create will help with success. You can’t get that while sitting in your apartment or studio, recording music.
6. Learn the Proper Way to Promote Through Social Media
Social media is an extremely powerful tool you can exploit to promote your brand and your music. A music promotion service provider will help you with using the best hashtags, keywords, and tactics, which will improve your reach.
Many just use social media as a way to connect with their fans, which is a great endeavor.
However, you mustn’t forget that its primary focus should be to get your music to as many people as possible. That requires focus, consistency, and reliability.
You don’t notice these things when you follow a social media account. However, they instinctively develop interest within you as time passes. A promoter recognizes this and uses data to help you stay relevant and on the trending page.
All these benefits can be available to you if you pay for music promotion. So what are you waiting for?